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What is The Southern Yankee?

The Southern Yankee is a fun clothing brand dedicated to enjoying life, appreciating your roots, loving wherever you are now, and laughing more...a lot more! The owner was born and raised in upstate NY, is a retired military veteran, and now living and loving life in the sweet south of North Carolina, hence the name The Southern Yankee. Life is short, stop and enjoy everything, block out the noise, laugh more, be silly, be less serious, because YOU matter most! If you are not letting go and making the most of each day, you are cheating yourself out of happiness and joy. Just have fun!

  • Debbie J. - Tampa FL

    "A clothing brand I can truly embrace and enjoy! Love the meaning and story behind this brand."

  • Rita A. - Greenville SC

    "Southern Yankee clothing lets me celebrate the love of my roots and the love of the south like no other brand does. Finally, a brand I can be proud to wear not just like to wear. Thank you."

  • James & Lisa G. - Atlanta GA

    I am from New York and my wife is from Pennsylvania. This brand speaks to us and we love the designs and look of the brand. Great concept and look forward to seeing more.

  • William S. - Raleigh NC

    "Finally! I wear a lot of southern brand tees, hoodies and hats, but being from Michigan this brand is my new favorite! Hope to see it in more stores soon. Great job!"