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What is The Southern Yankee?

The Southern Yankee is truly a lifestyle and our company. The owner is a former New Yorker, retired military guy who found the southern life inviting, warm and fun, so he stayed. The Petty Goat clothing brand is one of our most enjoyed ventures dedicated to enjoying life, loving wherever you are now, and laughing more...a lot more! Life is short, stop and enjoy everything, block out the noise, laugh more, be silly, be less serious, because YOU matter most! If you are not letting go and making the most of each day, you are cheating yourself out of happiness and joy. Just have fun!

  • Debbie J. - Tampa FL

    "A clothing brand I can truly embrace and enjoy! Love the meaning and story behind this brand."

  • Rita A. - Greenville SC

    "Southern Yankee clothing lets me celebrate the love of my roots and the love of the south like no other brand does. Finally, a brand I can be proud to wear not just like to wear. Thank you."

  • James & Lisa G. - Atlanta GA

    I am from New York and my wife is from Pennsylvania. This brand speaks to us and we love the designs and look of the brand. Great concept and look forward to seeing more.

  • William S. - Raleigh NC

    "Finally! I wear a lot of southern brand tees, hoodies and hats, but being from Michigan this brand is my new favorite! Hope to see it in more stores soon. Great job!"